APPROACH & PRINCIPLES
Impact over slides. Pragmatism over dogma.
Successful transformation is not created by shiny slide decks or posters in the office kitchen. It emerges from honest dialogue, clear goal alignment, and a culture that truly empowers people.

Sebastian Taatz · Agile Coach & Executive Consultant
“As an advisor and coach bridging AI, strategy, and product development, I bring technology, business, and teams together — at eye level and with measurable impact.”
PHILOSOPHY
How effective advisory works.
No cookie-cutter frameworks, but tailored engagement. As an experienced agile coach, OKR consultant, and former Director of Product & Technology, I understand executive challenges as well as everyday engineering realities.
- Impact over slide decks: No theoretical concepts destined for drawers, but real everyday leverage.
- Holistic view: Technology, organization, and human culture must align seamlessly.
- Psychological safety: The indispensable foundation for high performance, genuine agility, and innovation.
- Technical depth: I do not just consult on AI and software — I architect and build them hands-on.
PROCESS
From baseline assessment to sustainable anchoring.
Baseline & Strategy Check
An honest audit of business goals, team structure, culture, and technology readiness.
Sharpen Focus & Alignment
Prioritizing the highest-leverage actions — via effective OKRs, concrete AI roadmaps, or team topologies.
Enablement & Continuous Coaching
Executive sparring, team coaching, and facilitation of pivotal strategy offsites.
Sustainable Cultural Anchoring
Establishing routines and autonomous capabilities that remain effective after the engagement.
COLLABORATION
Partnership. Focus. Tangible Results.
- Executive sparring at eye level — with 15+ years of leadership across tech and product.
- Strong expert networks: Partner at sterneundplaneten (Agile Transformation & Culture) and Jensen & Komplizen (OKR Consulting).
- Direct, authentic communication: Honest feedback rather than consulting buzzwords.
- Flexible formats: From 1:1 sparring and intensive workshops to multi-month transformation programs.
- Responsible AI integration: GDPR-compliant, privacy-first, and technically robust.
QUESTIONS
Factual questions, honest answers.
- How does collaboration start?
- With a personal initial call. Processes, goals, and technical conditions are reviewed together — no sales pressure, no obligation.
- Are there fixed packages or minimum terms?
- No. Every project is structured individually. There are no pre-built packages, no subscriptions, and no hidden costs.
- How long does a typical project take?
- That depends on scope. A structured website is often live within a few weeks; more complex systems take longer accordingly. Realistic timelines are discussed upfront.
- What does communication look like during a project?
- Direct via phone, video, or on-site. One point of contact throughout the entire project — without intermediate layers, without ticket queues.
- Are existing systems integrated?
- Yes, where it makes sense. Existing tools are connected through interfaces instead of rebuilding everything from scratch.
- What happens after launch?
- Long-term support, maintenance, and further development — personal, not anonymous. Systems keep living, not just until handover.
MAIN-FRANCONIA
Personal support from Main-Franconia.
On-site or fully remote — with short communication lines, direct communication, and long-term support. From Main-Franconia for companies across Germany.
CONVERSATION
Collaboration starts with clarity.
The initial conversation is not about sales pitches, but about processes, goals, and meaningful digital structures.